Effective Chemistry Communication in Informal Environments (2016)Board on Chemical Sciences and Technology
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Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities.
This report looks at how chemistry is communicated to the public outside of the classroom, and outlines a framework for the design of chemistry communication activities and identifies key areas for future research. Using this framework, the committee developed a guide for chemists to use in the design, implementation, and evaluation of their public communication efforts.
Members of the committee that authored the report will present their findings and recommendations at the 252nd American Chemical Society National Meeting in San Diego, California.
Sunday, March 13, 11:10 a.m. PDT
Mission Beach C - Manchester Grand Hyatt San Diego
Communicating Chemistry in Informal Environments
Mary Kirchoff, American Chemical Society. Conference registration is required to attend.
Wednesday, March 16, 9:00 a.m. PDT
ACS Press Center
Room 16 B
San Diego Convention Center
Committee members will present the report's findings and conclusions and answer questions at a press conference. Conference registration is required to attend. A live video webcast of the discussion will be available here.
These two commissioned papers provided input into this study:
-- Communicating Chemistry Landscape Study Report
-- White Paper on Evaluating Chemistry Outreach Experiences