Most Americans get their information about science from television, the Internet, and other informal venues rather than in the classroom. The chemical sciences and technology community could increase its impact on improving general chemical literacy by evaluating current approaches to informal education and learning how best to navigate both new and old media. The workshop "Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments" explored how the public obtains scientific information informally and discussed methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers.

Click here to find videos of presentations delivered at the workshop.